Escape Rooms and Advertising! How Lock Chicago Can Build Your Brand.

Hello Again!

As entrepreneurs who are constantly trying to build our brand presence on and offline we understand the importance and how companies are using escape rooms and other unique methods to increase their presence. We recently had the great opportunity to partner with McDonald's and help unveil their 3 new "Big Mac's" to the world as well as assist in delivering over 10,000 bottles of their secret sauce to the loyal fanbase!

We were initially contacted by a production agency tasked with making it all happen and knew from minute one that this was going to be no ordinary escape room design project. The task seemed simple enough - develop one escape room that could be replicated 3 times to be live streamed across the world on 3 major social media platforms of Facebook, Instagram, and Twitter.

We worked closely with the props teams to develop puzzles that incorporated McDonald's legacy and culture as well as facts about the new Big Mac rollouts. All in all it was a very unique and creative way for McDonald's to get their message across (with over 100,000 views currently across 3 platforms) and we expect to see many other companies/brands hopping on board with this trend!

Even now we are seeing the video game "Resident Evil" launch their nationwide live escape room tour to advertise and promote their newest version of the game coming out. Companies are getting wise to the way that they can interact with their fans and escape rooms provide the perfect venue to do so.

Us at Lock Chicago certainly support that notion and are here to lend a hand for those looking to venture into this space and those who are just curious to find different escape games coming to their city! Until next time...

Cheers,

Lock Chicago

Lock Chicago and Partnering with Local Escape Rooms

Hello again! It's been a while since we last posted but don't think we took the summer off - today's feature is regarding connecting and partnering with other Escape Rooms in your area. Last night we met with a dozen other escape room owners in the Chicagoland area at another location (thanks to DOA for hosting)!

In an industry that's growing faster every day it's important to understand the dynamics at play and what's working across the business. The worse thing that can happen to the industry is poor quality escape rooms opening and turning potential customers off to the whole idea. This is why escape rooms must continually help and push each other to create the ultimate live experience for their guests.

We are currently working on forming a Chicago Escape Room Association which will give us leverage when working with as many partners as we do. All escape rooms need the same things, insurance, building materials, building space, and if you can work together as a team to reach these common goals you have a lot more power than if you stood alone.

While it can be challenging to unify those in the industry with as many new rooms appearing across the United States and International community, the nice thing is everyone understands what one another has to go through within their own escape rooms and by sharing ideas and fostering a helpful community it will only continue to further grow the business.

That being said please feel free to reach out to us at Lock Chicago if we can provide any advice, tips, or just conversation regarding anything Escape Rooms!

Cheers,

Brian, Bane, and Alex